Tuesday, October 27, 2009

Baby Einstein Snake Oil

So it turns out all those Baby Einstein videos we parents have been showing our infants aren't the panacea we thought them to be. New studies show that children under the age of two should not be watching any video at all, and certainly not those inane puppets set to Mozart and brought to us by the fine folks at Disney. Turns out the videos might even lead to a worsened attention span as children reach school age. Doh!

Threatened by the possibility of a class action lawsuit brought by a group called Campaign For a Commercial-free Childhood, Disney is now offering refunds to parents who have purchased these videos in droves. Parents must be apoplectic, wondering if they have ruined their child's life by force-feeding to them sock puppets set to classical music. What's next? Will studies show that those mechanical mobiles we hung over their crib gives them vertigo? Does allowing them to have a binky make them overly dependent? What is a parent to do?

All I can say is that the one person laughing all the way to the bank is the lady who first thought up the Baby Einstein idea and then sold it to Disney for millions. And for all the parents out there wringing their hands, all I can say is if it's too good to be true, it probably is.

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